I Design Systems.
Then I Poke Them Until They Confess Where the Money Is.

I grew up inside a family wholesale business, bottling glitter and learning customer expectations before I was ten.

I spent a decade in China on factory floors, in classrooms, and inside global supply chains — learning how products, people, and incentives actually behave at scale.

I’ve worked inside Loblaw, Walmart, and Canadian Tire designing systems where media, merchandising, and operations collide.

Along the way, I kept making art, cooking obsessively, writing essays, and running workshops — not as hobbies, but as ways of testing ideas under different pressures.

Across all of it, my work is the same:

• I look for the 20% that drives the 80%
• map the incentives
• and redesign the structure so it holds under stress

This site collects the byproducts of that practice: essays, system breakdowns, artworks, recipes, and field notes. Different mediums, same inquiry. Each piece is an attempt to make hidden structures visible—how incentives bend behavior, how systems fail under pressure, and how the smallest design choices end up carrying the most weight.